Market Research Agency, New York
We specialize in delivering actionable insights and comprehensive market research services for small businesses.
You need accurate, actionable intelligence to navigate market complexities, identify opportunities, and drive sustainable growth. We are a leading B2B market research agency specializing in providing businesses like yours with critical data and analysis.
Expertise
Cutting-Edge Methods
Customized Solutions
Online Marketing Research Techniques
Web Analytics and Behavioral Tracking
Web analytics is the cornerstone of online marketing research, providing a wealth of data about how users interact with your website and digital platforms. By analyzing metrics such as page views, bounce rates, and conversion paths, we uncover patterns that reveal what’s working—and what’s not.
Social Media Listening and Sentiment Analysis
Social media platforms are a goldmine of customer insights. Through social media listening and sentiment analysis, we monitor online conversations about your brand, industry, and competitors to gauge public perception and identify emerging trends.
Online Surveys and Feedback Tools
Online surveys and feedback tools allow you to gather direct input from your target audience. Whether it’s customer satisfaction, product feedback, or market preferences, these tools provide quantitative and qualitative data to inform your strategies.
Custom Market Research Solutions
Our custom market research solutions address your specific needs, ensuring you receive actionable insights that drive growth, innovation, and competitive advantage.
- Identify Unmet Needs
- Develop Effective Customer Personas
- Enhance Customer Experience
- Monitor Competitor Activity
- Analyze Competitor Strengths and Weaknesses
- Inform Strategic Business Decisions
- Determine Market Potential
- Identify Growth Opportunities
- Develop Accurate Sales Projections
- Validate Product Concepts
- Inform Product Roadmaps
- Optimize Product Features and Pricing
- Measure Brand Awareness
- Understand Brand Perception
- Inform Brand Positioning Strategies
- Assess Market Viability
- Identify Key Partners and Stakeholders
- Develop Effective Market Entry Strategies
- Measure Customer Satisfaction
- Understand Customer Loyalty Drivers
- Inform Customer Retention Strategies
- Assess Digital Maturity
- Inform Digital Transformation Strategies
- Measure Digital Transformation Success
- Identify Emerging Trends and Technologies
- Assess the Impact of Trends on Your Business
- Inform Innovation Strategies
Best Market Research Tools
We leverage industry-leading tools to deliver accurate, reliable, and impactful research outcomes.
SurveyMonkey
A powerful tool for collecting customer feedback and conducting quantitative research. Design tailored surveys to gather relevant insights, utilize built-in AI and statistical analysis for deeper understanding and access instant feedback to make timely decisions.
SEMrush
An all-in-one market intelligence platform specializing in competitive analysis and SEO research. Identify emerging market opportunities, analyze competitor strategies and positioning and optimize campaigns based on real-time performance data.
Qualtrics
An enterprise-level experience management platform for gathering customer and market insights. Forecast trends and customer behaviors, gather feedback across email, social media, and web platforms and visualize data for quick strategic decision-making.
Tableau
A leading data visualization and business intelligence tool for analyzing market research data. Present complex data in a visually engaging format, connect multiple data sources for comprehensive insights and monitor trends and make data-driven decisions instantly.
Our client say
Switzerland
Michel Bielecki
CEO & Co-founder of Testasy
“O16 Labs ultimately delivered a working product, allowing me to launch a unique service worldwide. The team was quite responsive, transparent and supportive throughout. They all worked really hard and fast, demonstrating amazing ability to deliver market-ready MVP swiftly”
greece
George Bardakis
Digital Communications Director, Bet Comrade
“O16 Labs worked tirelessly and consistently throughout the project collaboration, always ensuring high-quality outcomes. The team is always responsive, available and effortlessly accommodates to concerns and queries, thus providing top-tier assistance. Their skills, responsiveness and impeccable communications surpassed clients’ expectations.”
Spain
Nicolas Adolph
Founder of DocuDoc
“The outcome of partnering with O16 Labs has been highly favorable. The team is agile and utterly collaborative from a project management point of view. Internal stakeholders were impressed by the service provider’s patience and professionalism.”
Pakistan
Waseem Sindhu
Director of Technology from a Digital Marketing Agency
“Thanks to the work from O16 Labs, the client reached a whopping 200,000 downloads just within two months and secured 10,000 active monthly users. They communicated actively and effectively via Slack and Trello. Their transparency and project management styles have been hallmarks of their work.”
Washington
Woodrow Jones
Co-founder and CEO of Vibecoin
O16 Labs have all it takes to meet clients’ expectations in terms of process and delivery timelines. The team remained highly responsive and offered expert consultancy on app development. Their ability to listen and adapt to clients’ suggestions is highly plausible, allowing them to further extend their expertise in blockchain development.”
Dallas, Texas
Stephanie Phillips Fokas
Director of Patient Advocacy, Overwatch Digital Health
“Ever since O16 Labs took over the project, deliverables have been outstanding. The team is well-versed, fully-prepared and actively participates in meetings. Their sense of urgency and grasp on a project is fantastic.”
Market Research and Consultancy Services
Our market research and consultancy services help you get across the complexities of the market and drive business growth.
Market Opportunity Assessment
Identify untapped markets, assess their potential, and develop strategies to capitalize on new opportunities. Our market opportunity assessment services include market sizing and forecasting, competitive landscape analysis, customer needs and preferences analysis, and identification of market gaps and opportunities.
Competitive Intelligence and Benchmarking
Stay ahead of the competition with our competitive intelligence and benchmarking services. We provide in-depth competitor profiling, market share analysis, competitor strategy and tactics analysis, and benchmarking of industry best practices.
Customer Insights and Feedback Analysis
Understand your customers' needs, preferences, and pain points with our customer insights and feedback analysis services. We offer customer survey design and execution, focus group discussions and interviews, net promoter score (NPS) analysis and customer journey mapping.
Market Entry and Expansion Strategy
Develop a tailored market entry and expansion strategy with our expert guidance. Our services include market feasibility studies, regulatory and compliance analysis, partner identification and due diligence, and market launch and expansion planning.
5-Steps to Market Research for Tech Startups
Market research is the key to understanding your target audience, identifying market gaps, and developing a winning strategy. Follow our 5-step guide to conducting effective market research and set your tech startup up for success.
01 Define Your Research Objectives
We will identify your research objectives, such as understanding your target audience's needs and pain points, analyzing your competitors' strengths and weaknesses, identifying market trends and opportunities, having clear objectives will help you stay focused and ensure your research yields actionable insights.
02 Gather Secondary Research
Secondary research involves collecting and analyzing existing data from credible sources, such as industry reports and studies, online articles and blogs, social media and forums, and government statistics and databases
03 Conduct Primary Research
Primary research involves collecting original data directly from your target audience, through methods such as surveys and questionnaires, interviews and focus groups, customer feedback and reviews, and online polls and social media contests
04 Analyze and Interpret Your Data
Once you've collected your data, it's time to analyze and interpret your findings. Look for patterns, trends, and correlations, and consider the key takeaways from your research, know more about your target audience and market, apply your insights to inform your business strategy.
05 Act on Your Insights
The final step is to act on your insights and integrate them into your business strategy. Use your research findings to develop targeted marketing campaigns, inform product development and innovation, improve customer experience and satisfaction.
We Transform Insights into Tangible Outcomes
A Telemedicine System For Appointments Management
Creation of a Telemedicine System For Appointments Management
Challenges solved:
- Development of the SaaS for providing and receiving telecare services
- Providing 24/7 online access to video and audio consultations of general practitioners and clinicians
- Creation of an online appointment booking functionality
- Compliance with the requirements of GDPR and UK healthcare regulators (CQC and MHRA)
QMS for Medical Device Manufacturers
Development of a Quality Management System to Check FDA/ISO Compliance
Challenges solved:
- Development of a Quality Management System (eQMS) from scratch
- Automation and UX improvement of document flow and processes of FDA/ISO certification
- Creation of a B2B SaaS to check compliance to FDA 21 CFR 820, 21 CFR 11 and conformance to ISO 13485:2016 and MDSAP
Powering Cutting-Edge Research
We leverage a robust suite of cutting-edge technologies and platforms to ensure the accuracy, efficiency, and effectiveness of our market research and consulting services.
Web Architecture
Frontend
Javascript
CSS
Vue
HTML5
React
Backend
Node.js
Database
MySQL
PostgreSQL
MongoDB
Elastic
Frameworks
Express.js
ASP .NET
Gatsby